your 2025 video content roadmap

It’s that time of year — practically every marketer is deep into 2025 planning.

And a question we’ve been hearing a lot in our conversations is:

"How should video fit into our plan? We know we need it, but where do we even start!?"

If that sounds familiar, or you’re simply looking to level up your video game next year, I’ve got something for you.

Last week, my co-founder Sergey and I recorded a 35-minute session answering the most common questions about video content.

The goal? Help you map out a killer video strategy for 2025.

Here’s everything we covered:

- How much should we allocate for video marketing in 2025?
- What's the expected ROI timeline for different video types?
- How to effectively work with external agencies?
- What can be done in-house vs. what should be outsourced?
- Which video formats drive the most pipeline in B2B SaaS?
- How many videos do we need per month?
- Where should we distribute our videos for maximum impact?
- How to align video content with account-based marketing (ABM)?
- What internal resources do we need to manage video projects?
- How to build a sustainable video content calendar?
- How to repurpose existing content into video format?
- Which topics should we prioritize?
- Which metrics matter most for B2B videos?
- How to track video performance across the funnel?
- What emerging video formats should we consider?
- What technology investments might be needed?
- How to scale video production without sacrificing quality?

Now, without bragging (ok, I’m bragging) this has to be the most value-packed “SaaS video strategy podcast episode” on the internet.

Give it watch… and see if you agree :)

Next week, I’ll be back with another strategy teardown - we’ll be taking a look at the awesome video strategy of Intercom and a video series they’ve produced this year.

- Joe, Co-Founder of Sway (video agency for SaaS)