LinkedIn vs YouTube?

Author

Josef Newton
January 14, 2025

“How to build a B2B SaaS video strategy in 2025”

Imagine this: you’ve created a great video that falls flat after publishing. The problem? Likely the platform, not the video.

In 2025, LinkedIn and YouTube are top B2B video platforms, each offering unique benefits.

The key? Start with LinkedIn to test, then scale on YouTube.

LinkedIn: Test and Refine

LinkedIn is perfect for short, authentic, and engaging content.

  • Why LinkedIn Works:

    • Low production barriers: Polished isn’t required—authenticity wins.

    • Precise targeting: Reach specific industries and job titles.

    • Instant feedback: Engagement shows what resonates.

  • What to Post:

    • Short insights or tips (1–2 min).

    • Case studies (under 90 seconds).

    • Teasers for longer content.

  • Metrics to Watch:

    • Engagement rate (likes, shares).

    • Audience quality (decision-makers?).

YouTube: Scale and Longevity

YouTube thrives on evergreen, searchable content.

  • Why YouTube Works:

    • Searchability: Rank for key terms.

    • Longevity: Content generates traffic long after posting.

    • Scalability: Reach a global audience.

  • What to Post:

    • Detailed demos.

    • Webinar recordings.

    • Educational series.

  • Metrics to Watch:

    • Watch time.

    • Subscriber growth.

Combine the Two for Maximum ROI

  1. Start on LinkedIn: Share short videos to test engagement.

  2. Expand on YouTube: Turn LinkedIn hits into polished, longer videos.

  3. Promote Cross-Platform: Use LinkedIn to boost YouTube traffic.

Real-World Scenario

Let’s say you’re a cybersecurity SaaS company, you could first test a series of short videos on LinkedIn to see which resonates the most. Then expand the winning set of videos into a individual YouTube optimised videos.

Takeaway: LinkedIn offers speed and feedback; YouTube delivers reach and longevity.

Just before the end year end in 2024, we dropped a full length video walkthrough, “How to build a B2B SaaS video strategy in 2025,” - click that link if you want to watch it as well as read the breakdown article alongside it.

Thanks,
Joe
Sway One, The Leading B2B SaaS Video Agency